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Personalization is powerful, but still not a priority for many marketers
It’s been a big news week for Amazon. The ecommerce giant’s shares have surpassed those of Walmart. Amazon announced the end of its restaurant delivery service, while launching a credit card an...
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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
There are many interesting observations from Mary Meeker’s latest Internet Trends report. We’ve already looked at the state of social media advertising and this is an analysis of emerging technologies...
View ArticleTru Optik launches a Political Data Cloud for OTT and Connected TV
Tru Optik, a data management platform for over-the-top (OTT) and connected TV (CTV), has announced the launch of its Political Data Cloud for targeting political ads to programming on those platforms....
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Amazon Prime Day 2019: What sellers should expect
The first Amazon Prime Day, a shopping holiday exclusive to Amazon Prime members, took place during July 2015 to mark Amazon’s twentieth anniversary. The event has grown to become one of the most...
View ArticleAmazon Prime Day 2019: Key stats on consumer habits
Amazon Prime Day was bigger than ever in 2019. We’re looking at the most interesting stats and how retailers and consumers made the most of them. It was a busy start of the week for Amazon with Prime...
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Digital ad spend: Paid search continues to dominate in 2019
Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual...
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The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next....
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Voice technology: Why Adobe says marketers should focus on user design
Voice technology is on the rise but do we know how we should approach it as marketers? What do users want and how can we improve their experience? There are more people using voice technology...
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Ecommerce CX: How much does free shipping influence cart abandonment?
A new survey by ecommerce platform BigCommerce evaluates how consumers’ expectations of free shipping policies influence shopping cart abandonment and store satisfaction. The survey revealed that...
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Is Google leading the image recognition engine race?
A new report by Percifient Digital has sought to compare some of the key players in the image recognition engine sector. Published in July – Who Has the Best Recognition Engine? – analyzed the accuracy...
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As shoppers flock to Amazon, the role of search is changing
Amazon could very well be the great equalizer of online shoppers: no matter the customer’s income level or spending habits, nearly everyone ends up on Amazon at one point or another during their...
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Amazon CRO: Top three actionable tactics to boost sales today
30-second summary: Each second, Amazon records about $4,722 in sales. This amounts to nearly $17 million an hour. In fact, 1,029,528 new sellers joined Amazon in 2017, the equivalent of 2,975 new...
View ArticleBreaking the monopoly: How to beat the Amazon effect with WordPress
30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal...
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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see...
30-second summary: The golden hours for customer acquisition are chiming with the much-more-talked-about holiday season. With Walmart, Target, Home Depot, Best Buy, Kohl’s, and other retail chain...
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Key Insights: Amazon search-scape and factors motivating consumers
30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape –...
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Key insights: Content & experience tops martech, how brands can smash holiday...
30-second summary: Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. Our pulse survey insights show that ‘Content and...
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Key Insights: Amazon Prime Day 2020 highlights on sales and funding
30-second summary: Amazon focuses on small and medium businesses and decides to invest $18 billion this year to help small and medium-sized businesses succeed in its store. Sellers saw record-breaking...
View ArticleWhat should brands’ post-COVID Amazon strategy be?
30-second summary: Amazon became something of a retail cornerstone during 2020, and many brands become reliant on it – overly so. Consumer habits created during the pandemic are here to stay, so it...
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